Walmart’s Road to Open Call tour wraps in Atlanta at RICE
A one-day pitch stop spotlights what product-based entrepreneurs need to be retail-ready
ATLANTA, Ga. (ATL Live) - Walmart’s Road to Open Call national tour is making its final stop in Atlanta on Tuesday, June 23, with events hosted at the Russell Innovation Center for Entrepreneurs (RICE). The tour gives selected entrepreneurs a chance to pitch products directly to Walmart executives, with some participants earning Fast Passes to Walmart’s larger Open Call event in October.
RICE leaders say the program is focused on product-based founders who can demonstrate readiness for retail expansion, including strong operations, scalable production, and packaging that can work on store shelves. Organizers also highlighted recent local traction, including multiple RICE Stakeholders who have advanced through the Open Call pipeline, with several winning Walmart contracts last year.
Event info and links:
- Event: Walmart’s Road to Open Call 2026 (Atlanta stop)
- Date: Tuesday, June 23, 2026
- Time: 10:00 AM – 5:00 PM
- Location: Russell Innovation Center for Entrepreneurs, 504 Fair St. SW, Atlanta, GA 30313
- RICE: http://www.russellcenter.org
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